Social sharing & supersizing: Videos shed light on consumer psychology


Considering that Roll up the Rim contest is in full-swing at Tim Horton’s, a recent video released by Ethan Pancer, assistant professor of marketing at Saint Mary’s, is quite timely.

Making use of the multimedia talents of his student Maxwell Poole (BComm ‘17, co-creator of Ashored Innovations, Master of Applied Health Sciences candidate), Pancer released two short videos to capture the results of research projects published in the Journal of Consumer Psychology: one looking at text readability as a driver of social media engagement, and the other examining consumer buying behaviour during promotional contests.

See the videos below:

For CBC news story on Pancer’s research: