"Eye" tech retail research at The Shelf

A student tests out the new eye tracking glasses at  The Shelf , a retail research space for the David Sobey Centre for at the Halifax Seaport Market.

A student tests out the new eye tracking glasses at The Shelf, a retail research space for the David Sobey Centre for at the Halifax Seaport Market.

The David Sobey Centre for Innovation in Retailing & Services has acquired a pair of eye tracking glasses in pursuit of furthering consumer behaviour research in the retail industry.

This exciting new piece of technology will allow researchers to track exact eye movements to see precisely where customers are looking when they enter and navigate through a retail store. Valuable information on what attracts customer’s attention and what factors influence their decision making will be captured in real time and analysed.

The data collected from these experiments will help retailers optimize things such as store layout, product placement, signage and label design, etc., with the ultimate goal of increasing store sales by being more accommodating to the natural human behaviour in a retail environment.

Submitted by Austin Castellanos
(David Sobey Centre for Innovation in Retailing & Services)