Trade Mission to Europe: a closer look

The Sobey School of Business Impact Blog has issued a three-part series covering the Executive MBA 2019 International Trade Mission.

See an excerpt below, where we meet students Theresa Jahn and Scott Allan as they prepare to travel to Belgium and Denmark.


Sobey EMBA Trade Mission Part 1: Good Business

by Charlene Boyce


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It’s a snowy February in Nova Scotia and ordinarily Scott Allan would be thinking about Emera’s electrical grid. Instead, he is meeting with Theresa Jahn, a scientific affairs manager for Nature’s Way with a medical background, and they are talking about the aerospace maintenance repair and overhaul market. 

They are putting the final touches on an assignment about their client, IMP Aerospace and Defence, whom they will represent on the Sobey Executive MBA International Trade Mission.  The trade mission is woven in to Dr. Mark Raymond’s International Business course, and the mission itself is looming large in late March. It’s a heck of a midterm, a nine day intensive trade mission meeting with industry professionals representing a company and an industry neither have deep experience with. 

Before November, neither Theresa nor Scott had thought much about the scope of IMP’s work. Since the pair were matched with the company they have researched the industry, toured the IMP facility, met with company representatives and gotten fairly conversant with the potential market for maintenance, repair and overhaul in Denmark.  

They are one of six teams representing Nova Scotia and Atlantic Canada companies, ranging from relatively small food producers to large ocean tech organizations. From March 29 – April 6, the teams will represent their companies and the Sobey Executive MBA program on a fast-paced trade mission to Europe. Working with partners like ACOA and business match-makers Kisserup, the Executive MBA program hosts an annual International Trade Mission to a targeted location. In the past, the classes have travelled to Singapore, Bogotá, Ho Chi Minh City, Sao Paolo and Warsaw, among others. The school has built a reputation for delivering impactful programming, and this mission has received warm praise from businesses, alumni and government officials.  

See the full story and follow-up articles: